In marketing there is the common concept of “know your customer”, it´s the bottom line to like… everything. I´ve been thinking about this recently when thinking about what the “right” in Nicaragua does wrong, and what the “left”/ Sandinistas do right. It amazes me really that there is so much that the “derecha” hasn’t figured out. Nicaraguans in general have one big problem – they are mentally squared. Nica´s of all ages, races, SES, etc have a really hard time getting out of their own brains. WHAT A PROBLEM. I´ve sometimes thought “well that’s what you learn when you leave Nica” but the truth is I\u0026amp;rsquo;ve met several ppl who have left Nica for years but still suffer from Nica squareism.
The more that I have spent time in poor neighborhoods and towns, the more I’ve realized the reach of the sandi´s. Like I mentioned in my ad campaign post , they are idiots, yet have a substantial level of genius. And why? Cause they know their customers – “el pueblo”. The Sandinistas are full of marketing geniuses.
I spent a while this morning on the website: http://www.elpueblopresidente.com/
First let’s think about what the Sandinistas call themselves - Gobierno de Reconciliacion y Unidad Nacional…
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